To talk about “New Media” in Contemporary Art implies to refer to artistic discourses and cultural objects, that are produced by the new technologies: digital illustration, computer graphics, 2D and 3D animation, interactive art, mapping, kinect, net art, robotics and biotechnology, just to name a few.

Santiago Torres: “Hommage a la Femme” Photo by: Katt Sanchez. The interactive piece in 3D, created by Santiago, colored the model body in this performance

The abstract structure of the New Media Art, constituted by algorithms, evidences the dematerialization of the art work.  Undoubtedly this can be seen as one of the great art-related achievements of the twentieth century.

In this context of production, the high level of interactivity with the public is particularly relevant. The public can touch, move, interact and build art pieces along with the new media artists.

Therefore arises a close relationship between technology and interactive platforms in contemporary art.

Le Freak Selector playing the Reactable by Blowfactory

In an organic process, art has progressively adapted to the scientific, technological, communication and information related developments of its time. In consequence, art responds to a society that sustains it and produces it.


Since the end of the nineteenth century, the eagerness to modulate light and speed led to the emergence of “New Media”. Those, allow rethinking the traditional media in a process of adaptation to the modern creativity.

Kinestoscope in LEGO by Lego Tron

Undoubtedly: photography, the kinetoscope and cinema (painting with moving light) were the “New Media” of its time. However, the price of being an innovative technology-based product, is the risk of falling soon into obsolescence. The betamax, VHS, atari, the floppis, television monitors, cassette

Betamax – Marius Roosendaal—MSCED ’11

…all of them were innovative at some point…


… but today are endearing pieces of “modern archeology.”

New Media, Contemporary Art and Sex

Always, as an integral part of human beings, Sex has been channeled through art. Art has allowed sex to flow, sublimating it.

Butow Maler – Muybridge bunny

Contemporary Art and specifically the role of the “New Media” can be an interesting mean to allow sex to develop its expressivity.

It would be absolutely reductionist to think that “New Media” can’t add added value to the expression of sex and erotism.

The digital revolution has shifted us to the Cyberspace. Most of us profess a strong sense of belongingness to it, and spent there most of our time. In this immaterial room we create, consume, love, have sex, enjoy art and share many things virtually. The new media have raised one of the largest and democratic museums ever built, creating a virtual space in which we confess our many intimacies. Sex has been “relocated” and immaterialized also through “New Media”.

Edmundo de Marchena “Hyperfemina!” (Detail) video installation

The body, sex and eroticism form an integral part of our relationship with technology.

Cybersex, porn online movies, couples who fall in love and have sex just by being stimulated in chat rooms … a mapping of the erogenous zones of the body, the geometric abstraction of “The Climax”, an animated glossary composed by the most sordid paraphilias, an “Audio Landscape” of a couple having sex, having a train ride (staring outside through an scratched genital on the glass of the window) …endless nuances related to eroticism have found a quick way to be diffused by the networks. Our selected exhibition Art-Sex-New Media will be presented in an inedit show, that opens the WeArt festival.